Or not. At one time, when the net was very young, earlier web retailers were anxious to stay in business. They were able to not charge sales tax, which in itself could save from 5% to 12% on the sale. But they did have shipping, the customer did not carry it out their door, it had to be delivered. At first they charged delivery, but as competition heated up, some went to free shipping as a promotion. These days, if they don't offer free shipping, many will not buy.
What about sales tax? Yes a true online retailer only has to charge tax in the state that he has a physical presence. A retailer based in California, only has to charge California residents sales tax. Currently there are any number of merchants selling their wares online. Many are traditional retailers trying to combat the trend toward Internet sales. Since they have stores in all sorts of states, often times sales tax must be charged. I have worked for a couple of these retailers, they do charge tax. An interesting tidbit as well is that if you buy from an out of state retailer and are not charged sales tax you are still not off the hook. Most states have Use Tax laws on their books. Use tax was used to battle sales tax loss from people like the Sears catalogue as early as the early 1900's. You are required to file a Use Tax form, and pay the equivalent of the sales tax on goods coming from out of state. In practice it is almost impossible to enforce, so most people ignore them. If, however, the states decided to audit and share information there could be a big surprise coming to their citizens in the form of a tax bill, possibly with penalties for not filing the Use Tax form.
On line retailers sell for less. Not as true now as in past days. Most companies with online stores and regular stores price everything the same. Occasionally there may be a bargain, which is generally something they were unable to sell, and the Internet makes a great clearance bin. What 'deals' are found tend to be because the customer is unable to feel it or see more than a small picture. Want those $49 sheets? Seems like a great deal, until they arrive. In a physical store you could have felt the sheets and known if they would suit your needs, now you just want to return, if the store accepts returns. If not, how about craigslist or ebay? Bargains to had there huh. Again, not really. This is not to say they are more expensive but that the perception that everything online is a deal is frankly wrong. Years ago, when computers were first offering CD burners, I purchased one. The local big box store had blank Cd's for around $15 per 50 count. When I searched online, I found a 'deal'. The way it was worded was ambiguous at best, fraudulent may be a better adjective. $10 was the price. I bought, after all I saved $5 and no tax, and shipping was minimal. I saved big! Then it arrived. One CD in a plastic case. No returns, I was burned, when I reread the offering I could see where it could be interpreted as one CD.
There is another trend today. Shopping at the local store, then leaving and going home and ordering online. Here is where the idea of no sales tax falls, there is a location in your state, they have to charge tax. Then there is shipping. At the store, often times you can just put it in your trunk and go home, hard to do with a warehouse in another state. How much more are you paying to ship? How will the shipping company treat your product? Did you see the videos last Christmas of the flat screen going over the fence? Now you have a problem... So who do you call? There is an 800 number! Press 1 for English, press 3 for warranty, press 2 for damage, oh wait, is it damage or warranty, press the wrong one and you start again. From the store, normally a quick call to the store and they will tell you to bring it back and exchange it. Probably in less time than figuring out the phone tree. And if the trend continues, why have the physical store? Save the labor costs, which means layoffs, and not in another state, but right in your neighborhood. Ask some of our rural friends who's towns have dried up. How do they now fund streets and other services without the sales tax that used to come from a vibrant shopping district? Can you say higher property taxes?
The Internet is also faceless. You have no person to go to. In a physical store there will be employees, possibly the same person you bought from to take care of any problems. That will make life easier for you. I had a customer once who spent over an hour looking at product in the store I was working. All kinds of questions. When we narrowed his choice I asked, "so should we order that for you?" "No", he said, "I want to think about it some." A few days latter he came back to the store. I welcomed him back, yes I did recognize him. Asked if he was ready to order. He responded that he had gone home and ordered off our web site. Now he had a problem. He couldn't seem to get to talk to a live person at the 800 number and wanted to know if I could fix the problem. Turns out that on that order, when you included the tax charged on line and the shipping the total difference in a $2500 sale was about $50, and it was cheaper in the store. AND the order would have been right the first time. Here's the next thing, that company separated retail from online, so there was nothing I could do for this customer except give him the 800 number he already had, and an apology. And the sadness that I would not earn my commission on the over an hour I spent answering his questions.
All of this is not to say bargains cannot be had online. Or in the store. The true shopper would always look at both, compare
total price and then decide. In our current business, we have product that is as good as any product available. We regularly undersell our main vendor's web site. We regularly undersell our main competitors web site. We can show the savings, and for those who come in; we will make the sale. And our customers get true customer service. Which is the best deal for the customer, his local shopping area, and me.
Lastly, there are some cheats out there too. They prey off major manufacturers. Selling something that may even sound like you are getting the manufacturers product. Names may be misspelled or reversed. Be aware that generally these people have a vastly inferior product, check closely on the company before buying anything from them!