Monday, May 27, 2013

Productivity

A lot is said about productivity today.  Worker productivity is crucial for a businesses profitability.  Productivity is attacked by several outside forces.  The intent today is to help you with your personal productivity.

When we talk about outside forces, that includes things like the Internet, email, and other things that might take your attention from the task at hand.  But there is another more insidious productivity sapping appliance, the smart phone.

Much is said about time management.  And it is all good.  However, things like the smart phone and email impact that time management plan.  You can not ever set the time when another person will send a message.  You can determine when you will respond. 

Let me give you an example.  In the early 2000s I worked for a company called Nextel Communications.  During my tenure, they were merged with Sprint.  With Nextel, I received very few emails, just a couple a day.  So it was natural to check these emails on a regular schedule and accomplish the intent.  On the day of the merger, emails zoomed and stayed at about 30 a day.  If I were to answer or accomplish each one as they arrived, that is all I would be doing.  Corporate policy gave me 48 hours to respond.  As smart phones (first Black Berry) came to the market, as a manager I could have had one.  It was all the style back then, it made you look important.  At a training class an associate asked me when I was getting one.  I said never!  But they are cool he said, and I agreed, so why not?  I pointed at my boss in the corner of the room and said that's why.  While I had 48 hours, I knew that if I had this on my hip, and I didn't immediately respond, he would call to see why.  If I didn't have it on my hip, he would assume I wasn't at the computer, so no big deal.  My decision was all about productivity.


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I had a scheduled time to answer email.  Other more productive things then had their time as well.  Flash forward to today.  The smart phone is almost universal.  And they are still real cool!  However, do you pick it up every time in alerts you to a new message?  Do you answer it on weekends or days off?  If so it is impacting your productivity.  Many years ago, and no I won't say how many,  I worked for a fortune 500 company.  It was before email, and mobile phones were for the very rich and anchored in a car or boat.  Time was much less a problem, the mail from corporate came once a week.  It was the number 4 retailer at the time, and my store was open 6 days a week.  I worked 7 days at first.  After all, it was my first store, and I wanted to prove myself.  Eventually that schedule was too much.  The store was closed Sunday, and I decided to stay home.  All I had was my family and friends on Sunday.  The result:  I got just as much done, as working 7 days, I would no longer put things off to do on Sunday.

So on this Memorial Day, turn off the phone, get away from the computer.  Concentrate instead on your friends and family, you will catch up tomorrow!  Be productive.  Set times to read email.  Don't look at the phone as often as you do now, do what is important to get your job done, and done well.

Spend Wisely!

Sunday, May 19, 2013

Economics and FaceBook

Well actually all social media.


We hear from companies trying to hype social media and marketing, We fret when the operators want to use our data to target market us.  But what does it mean?

All merchants want to market to potential customers.  It is the only way they can let people know who they are and what they do.  In itself this is not onerous.  But in today's highly digital era, have they taken it too far?  Our family owns a small retail concern.  We are bombarded with social media dos and don'ts.  We are told we need a presence, but what that presence is, seems to be uncertain.

There are a lot of people on FaceBook, Twitter, LinkedIn, Google+ and the rest, but sometimes I don't think we understand how to use them.  In and of themselves, these sites offer a way to stay in touch with family and friends.  And just to be upfront, I would probably not have any of these accounts, if it were not for the business, for the same reason I prefer to stay away from Malls, I do not wish to be bombarded with marketing messages.  However, I do find it useful at times for product research, or to see if an idea actually exists, or even to read reviews. 

To the individual, there can be a downside to these sites.  Ask former Congressman Wiener.  And do you want the pedophile across town to see your kids or grand kids?  And yet people flock to them.  I would rather email that cute picture to my daughter, or wife, or son, than post it on FaceBook.  And I would rather discuss my feelings than just Tweet it from the mountain. 

The politicians are embracing social media to get out the vote, and I suppose that is OK.  But what can they say in 140 characters to sway your vote?  It encourages negative campaigns.  Businesses need to be able to promote, but is there no place safe anymore?  And I understand that advertisers are paying for these sites, so they can be free.  Do people actually read the ads?  Or just view it as a necessary evil? 

There is a lot of competition out there to have your message heard for marketers.  Over 5 billion posts per week on FaceBook alone, should help understand the problem.  As an example I would guess no one reading this post has even seen an ad on FaceBook for our company, even though we pay to have the ad broadcast.  It seems that these sites are all about content, and not so much about distribution.


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The economic bottom line will always be, what does my participation do to enhance my business?  If the answer is not enough, then these sites should see a downturn in ad revenue, which seems to be happening.  Large Companies seem to still be embracing this marketing, especially as more traditional marketing is not as effective.  DVRs are killing TV marketers as an example, the Post Office is losing money, and print media is quickly becoming extinct.  And the auto makers are installing Internet connections that could impact radio.

As a businessman, if you were to ask me 20 years ago where to put advertising money, the answer would have been pretty simple, the newspaper.  Today, with circulation down, that is not the case.  Now I would say browser search.  But people are doing digitally, what they did on TV, going past the ads, to see the content.  Even though those ads are at the top and down the sides, they make it obvious that it is an ad.  As a consumer, I find it important to see what a business says about itself, but also what others say about the business.

Our large sized competitors even put a game app up on the Apple Store.  Will that really convince you to buy their mattress?  We are in a state of change, to predict the outcome would be hard.  Social media will survive, at least for a while, until something better comes along.

Economics will rule out.  If there is a definable benefit to these sites, their ability to earn money will grow.  If not, then they will falter.  If you are a fan of these sites, please support the advertisers.  If you can see your way clear, like us on FaceBook :-) And as always....

Spend Well!

Saturday, May 11, 2013

Logical Economics

The biggest tenant of economics is that people will do what is in their best interest.  So often it is easy to determine the flaws in economic policy, if only those in charge would think logically.  Over the last few days, I have been hearing that the President is going out to "sell" his signature health care plan, the Affordable Care Act (ACA).

Now selling may or may not be in your best interest, but in this case let's look at it logically.  First let's look at what the plan is supposed to do.  It is supposed to eliminate the uninsured among us.  The theory is that if everyone has insurance, then the competition will drive prices down.  On the surface that is a logical outcome.  To deeper thinkers it becomes obvious that not everyone wants health insurance.  So the law proposes a tax on those who choose to not carry insurance.  That tax, or penalty is supposed to encourage participation.  It will not, primarily because the tax is too low.  If you are 30 years old, still feeling bullet proof, and no health problems, why carry insurance?  Sure it is a gamble, but the gamble is often times the safe bet in an economic sense, for the same reason Life Insurance is a tough sell to the same age group.  To further complicate it, there is a group of the very poor, who just don't have the money to buy insurance.  The key is why pay $1200 or more per year when you can pay just $100?  It is in your interest to gamble to have more money at the end of the year, isn't it?  And the law still requires hospitals to care for those regardless of ability to pay, so the worst that can happen is a big medical bill.  But even that may be less than the difference between the premiums and the tax.

The economics of the law require that all people are insured.  Spreading the cost of health care across the broadest segment of society is how it will hope to reduce costs.  This means that a 60 year old, with more health costs and potentially higher risk, needs to be paired with a 30 something so that the cost is affordable.  The trade off is the 30 something knowing that they have health care when they are 60, at affordable rates.  The flaw is that most people at 30 or under, do not fully understand the costs.  It is also the time when they are earning less than they expect to earn later, and it is when family building begins, and families are expensive, especially young children.  Here's a personal example:  When I was about 30, I worked for a company that provided health insurance.  Little did I know that because of tough financials of the company, the owner just stopped paying the premiums.  I did find out when we did have an incident with one of our kids, and at least he paid the bill.  It was months or even a year that the premiums had expired, I never used it, so how would I know?  The boss paid a $300 or $400 bill, but he saved all those premiums.  If I had been the age I am now, it would have been much sooner, as we are transitioning towards being a net user of health care.

So the logical choice for the healthy young, the choice that stands to make or save money at that stage in their life, would be to pay the fine.  Some will opt to not pay a fine, but as time progresses, more and more will when they see no harm coming to friends.  Which means the higher users of health care will have a smaller pot to divide it up in, raising their premiums.  Some of them, especially middle and lower class will opt to not pay if they are healthy, because they can no longer be turned down for a preexisting condition.  Literally they can go out the day of a heart attack and enroll, minimizing any expense. 

But wasn't the goal to make health care affordable?  Yes it was, and because people who are healthy may not participate at  a rate the government needs, the only option left is another part of the bill, which would in effect ration care.  The less that health care is used, the cheaper, and therefore will lower premiums. 


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So how can we fix it?  Good question!  I believe our health care system can be repaired, but not through an insurance system that every one needs to enroll in.  Do things that are in peoples best interests, and they will do it voluntarily.  We need to address the costs of health care.  And not like the Medicare system currently does, that cost fixing only lessens care, and causes doctors to not want additional patients with the program.  The per capita health care costs have zoomed past the rate of inflation.  In 1925, the per capita costs of health care was $22.  Adjusted for inflation, that would make it equivalent to about $275 today.  In 2010, our per capita costs were $8233, or almost $8,000 more than 1925.  What caused the costs to skyrocket?

There is more than one thing.  However, the 2 primary reasons are that there is more health care today.  In 1925 there were no MRI machines.  There were few patent drugs.  There was no health insurance, at least on the scale we find today.  People paid all of their costs, no copays, no insurance in the general population.  As a result, they watched were their money was going.  They would ask up front what it would cost to see the doctor.  Doctors had small staffs, they didn't need people to process claims.  With lower overhead, came lower costs.  Am I suggesting we go back to 1925? No Way!  I like the idea of medicine making our lives longer and healthier.  But can we learn from then?  Absolutely!

One vehicle, currently available, is the HSA account.  HSA has a high deductible policy of around $5000 per year.  That means, you have to pay the first $5000.  Anything over than is covered by insurance.  At the same time, there is an attached savings account that works much like an IRA.  It is money you put in an interest earning account, before taxes.  If you need it, it is there, if not it rolls over until you need it, or you hit retirement.  So it is to your advantage to watch costs, and limit frivolous trips to the doctor.  You control it, you determine what is right.  You do not lose that money, just the premiums on the policy, which because of their high deductible is relatively small.  It saves taxes, it helps savings rates, and it helps health care costs.  Would you buy a gallon of milk for $35?  Milk, which has been mostly pure market on the consumer side is virtually unchanged since 1925, when adjusted for inflation. (If milk rose as much as health care, it would be about $3000 a gallon).

Imagine if we could get costs under control, use market forces to make them lower.  Would not that be affordable health care reform?

Spend Wisely!